Peer-to-peer’ or sometimes called ‘collaborative consumption’ refers to a community or network of people who share or rent items to each other. You may have heard of Airbnb or eBay, they are some of the larger examples of peer-to-peer businesses that enable individuals to come together to exchange goods and services for mutual benefit. At the core of these communities is the development of ‘trust’. When a high level of trust exists in a community, the potential for transactions to occur between the members increases. Members of the community benefit from either receiving income or obtaining items more cheaply